Follow-Up: Science Channel

In April we reported on the new logo for Discovery’s Science channel, nicknamed Morph and sporting some killer animations. Well, the animations just got killer-er as Imaginary Forces (IF), in a project led by director Ronnie Koff, has taken on the on-air look for Science creating themed promos, network IDs, and logo bugs (almost literally). Based on the logo, designed in-house by Discovery Communications, IF was tasked with capturing “its personality and maintain a sense of surprise,” as well as “creating an authentic, emotional set of characters for the network. To make it unexpected, unique and systematic at the same time.” Spot introducing the logo, with ‘tude. Montage of on-air graphics. As one would expect, the motion work from IF is great, and it h