Follow-up: Windows 8

Back in February we reported on the new Windows 8 logo designed by Pentagram partner Paula Scher — a release that got its thunder stolen by the leaking of the logo (not by us) ahead of time (not our fault). Officially, the Windows 8 logo is this and eight months after it was “unveiled,” the actual software behind the new, non-flag-anymore-logo was launched this past Friday to much hoopla around the world. See launch video later in this post. As part of the OS re-launch, which is a major departure from past Windowses, Microsoft is taking this opportunity to kickstart its new branding — after all, Windows is only the most used operating system in the world, so a lot of people are paying attention. The branding effort which now covers Windows but will spread into other