For the Win

To coincide with the Olympics, Nike is introducing a new campaign, “Winning Isn’t for Everyone”, that doesn’t shy away from athletes’ desire to win at a time when it’s not politically correct or culturally sensitive to not only want to dominate the competition but to say it out loud, upfront. Print, out of home, and a film narrated by Willem Dafoe feature Nike athletes, including Giannis Antetokounmpo, Jakob Ingebrigtsen, LeBron James, Sha’Carri Richardson, Vini Jr., Serena Williams, Qinwen Zheng, and A’ja Wilson.