Turn on the Charm

After capturing the world’s hearts and minds thanks to her performance at the Olympic Winter Games Milano Cortina 2026, U.S. figure skater and double gold medal winner, Alysa Liu, recently unveiled an unexpected brand partnership with Lucky Charms, in part because, apparently Liu loves the cereal’s marshmallows — same! — and she’s had a photo of a bowl of Lucky Charms cereal as her social media avatar since before she went viral. Only 25 of these were made and released on St Patrick’s Day. Could Lucky Charms become the Wheaties box for a new generation of athletes? I hope so.