Fortune Savers the Bold

Amazon has introduced a new private label brand called Amazon Saver. Complementing the company’s selection of other private-label brands, Amazon Saver will offer kitchen and pantry staples ranging from “crackers and cookies to canned fruit and condiments”, all priced under $5. The red-and-white color palette and simplicity are kind of cool, tbh. This new packaging also shows a new identity that Amazon has been rolling out haphazardly over the past few months. (Yes, I have received all of your tips — thank you! — and I have some insider knowledge of who designed it but neither them nor the client have released it formally so my lips are sealed for now.)