The ’bel of the Brawl

Bel Group, makers of possibly one of my favorite cheese treats in the world — the tiny, wax-covered Babybel — has introduced Babybel PRO, with each individual cheese packing a modest 5 grams of protein into 50 calories, using only four natural ingredients while also delivering 1 billion live and active LGG probiotics. (By contrast, the regular version is 75 calories and has 4 grams of protein, so it’s not really that much of a difference, just a better ratio for the macro-tracking warrior.) It has launched in Target and will roll out next to Kroger and Walmart. The thunder graphic on the packaging is super cute, making Babybel look all tough. (Fitness influencer review here.)