New Logo and Packaging for Activia by Futurebrand

Launched in 1987 in France, Activia is a brand of yogurt with a significant serving of probiotic bacteria, which, apart from sounding horrible, are live cultures that contribute to the health of your gastrointestinal tract and immune system. Owned by Groupe Danone (“The Dannon Company” in the U.S.) Activia is available in more than 70 countries and is one of the leading probiotic products on the market. Last year, Activia introduced a new logo and packaging designed by Futurebrand. We revisited the entire ACTIVIA ecosystem including a refreshed brand mark, a revised tone of their proprietary green color and new packaging structure and photographic style. The design visually recounts a story at the heart of the new ACTIVIA positioning: the synthesis of science and nature, mind a