New Logo and Packaging for Itaipava by Futurebrand

First brewed in 1994, Itaipava is a line of beers available in Brazil produced by Grupo Petrópolis. Its signature beer, a pilsner (or pislen in Portuguese), is the fourth most popular beer behind powerhouse brands from AmBev (Skol, Brahma, Antarctica). Itaipava will begin rolling out new packaging for its pilsner, designed by the São Paulo office of Futurebrand. All product photography by Pict Estúdio. Itaipava’s new identity puts the brand ahead of the old visual standards in its category and generates a lot of impact and interest on all touch points.To crown these changes, a new brand icon has been born: a visual symbol that synthetizes all features and works as an Itaipava signature, setting a milestone for one of the most beloved brands in Brazil.Futurebrand project page Logo det