New Logo and Packaging for Bawi by The Working Assembly

Launched in 2022 but in development and production since 2020, Bawi is a new brand of sparkling water inspired by the “Agua Frescas” (Fresh Waters) of Mexico. The product was created by two students — Victor Guardiola (originally from Monterrey, Mexico) and Jordan Hicks (an Austin, TX, native) — who met at The University of Texas at Austin and started forming the product idea during a Food & Beverage Entrepreneurship Practicum course: to create a low-sugar, carbonated water with the full flavor of Agua Frescas, traditional fruit-based drinks found throughout Mexico but generally loaded with sugar. (Hibiscus water and Horchata typically fall under Agua Frescas.) Using a very low-volume Soda Stream sparkling-water-maker from a liquidation sale at Bed Bath and Beyond, the two founders hon