Less Calories, More Crop

Launched nationally in the U.S. in 2008 as MGD 64 by MillerCoors, Miller64 is a 64-calorie beer with a paltry 2.8% alcohol volume and 2.4 grams of carbs per 12 ounces — compared to the 143 calories, 4.7% alcohol volume, and 13.10 grams of carbs of its “full” sister beer, Miller Genuine Draft. Although announced and revealed late last year, this month the revised name and new packaging, designed by Chicago, IL-based Soulsight, hits the shelves.Soulsight’s handsome new identity, branding and package design demonstrates how Miller64 complements a balanced lifestyle for legal-drinking-age consumers who are committed to making good choices with their daily responsibilities and in their social lives. Miller64 will be available in cans and clear bottles featuring the brand