Friday Likes 159

From simplicity, to eclecticity (not a word, I know), to playfulness… all in today’s selections with work from Yerevan, Paris, and New York. MØS by Backbone Branding MØS Gastronomic Smart & Casual is a restaurant in Moscow specializing in Scandinavian cuisine, following in the minimalist, natural steps of Nordic culture. The identity, designed by Yerevan, Armenia-based Backbone Branding, channels both of these traits through a set of minimal, abstract icons representing elements from nature like sun, water, fruit, tree, elk, fish, and birds. These can then be used in three ways: as a single large element, in a straight step-and-repeat pattern, or a freeform composition where the icons break away. In either configuration, the icons look beautiful in their black and white app