Friday Likes 160

A couple of minimal typographic identities sandwich a more irreverent and expressive one with work from New York, Lima, and New York again. Rivertown Lodge by RoAndCo Rivertown Lodge is a boutique hotel in Hudson, NY, that resides in what used to be a 1920s-built movie theater. (Check some pictures, it’s quite nice.) Evoking a cabin-like lodge in the woods (sans chainsaw serial killer threat), the identity by New York, NY-based RoAndCo has a very simple set of elements — mainly the wordmark that can be typeset straight up, on a curve, or in a wild arrangement — that adapt perfectly to the minimal, deadpan objects and products they are applied on. The bouncy wordmark arrangement might challenge those who can’t spend more than 3 seconds trying to decipher what it says