Friday Likes 170

With start with sophisticated, minimal projects and work ourselves up to crazy, WTF-is-that? stuff with work from Zürich, Portland, and Mumbai. HATO by Allink HATO is an upscale Asian restaurant with two locations in Switzerland, one in Zürich and one in nearby St. Moritz. Their identity has been designed by Zürich-based Allink, which starts with a thin-stroked geometric wordmark that is okay but, then, those basic shapes repeat concentrically to fill up their own square area and are rearranged in a square of four squares that has a wonderful, rich texture. That motif is then used like a red wax seal in some applications or as a step and repeat pattern in everything from menu covers to window appliqués to wall partitions. It’s a beautiful mark that anchors the rest of the sophisticat