Friday Likes 179

Unplanned and serendipitously — as I was in Monterrey earlier this week — today’s projects all come from Mexico, two of them from the northern parts with work by Chihuahua, Guadalajara, and Monterrey. La luz del Día by Estudio Yeyé La luz del Día is a new ice cream shop in Chihuahua with a colorful identity by local firm Estudio Yeyé. Circles, fragments of circles, and curves inside circles come together in charming illustrations to serve as the backgrounds for the packaging full of goodness. Not shown in the image above but available at the link is a nice extension of the system from the opaque ice cream pints to the transparent popsicle bags. The logo can sometimes take up too much space and block the illustration but, in the larger pints, it strikes the right balance.