Friday Likes 198

A fairly wide variety of styles and clients this week, with work from Guadalajara, Macov, and Helsinki. Evreka by Monotypo Evreka is a dermatology company with a line of cosmetic creams available in Mexico. Designed by Guadalajara, Mexico-based Monotypo, the identity is visually tactile with a great combination of lightly-colored stocks, rainbow foil stamping, rainbow metallic paper, and watercolor-y accents. It’s maybe one too many elements but they are all so soft in tone and presence that it’s not overwhelming. The logo… I like it okay but I mostly appreciate its play with counterspace with the face being a drop of cream. The wordmark is also okay and works well to immediately convey cosmetics. I would rub that.See full project Next festival 2016 by Chmela Next Festiva