Friday Likes 208
Plenty of exuberant work this week, all cosmically unified through the Brand New Conference, with work from one former and two upcoming speakers from Austin, Lima, and Mexico City. Native by Helms Workshop Native is a new luxury hostel in East Austin near downtown whose “dark-and-stormy environment is engaging, alluring, and just plain sexy”. Although their own description — read the whole thing at the link — is kind of nauseous in how self-aware it is, the place does look pretty amazing in that rustic, industrial chic aesthetic. The identity by local firm Helms Workshop has all the typographic accoutrements that they are so apt at creating and that add up to a fantastic identity even without a clear-cut “this is the logo” and “this is how it’