Friday Likes 223

A crazy project gets sandwiched by two elegant ones this week, with work from Los Angeles, Singapore, and Brugge. H. Smith by Kati Forner H. Smith is a curated, online boutique that caters to the fashion-forward woman and its identity by Los Angeles, CA-based Kati Forner oozes fashion-forward-woman-ness… not that that’s even a thing but the point is that it looks elegant, unique, and high-end. The simple, Art Deco-ish wordmark looks great in all the materials, especially foil stamped in gold but even double-especially when set in a concentric circle as a secondary motif. The watercolor backgrounds are pretty nice too; not an entirely novel idea but very well used here to establish a lavender, salmon, tan color palette. All the finishes and materials chosen are spot on. See full