Friday Likes 242

A mix of funky and simple projects this week, with work from Stockholm, Porto Alegre, and Guadalajara. Hilma by Magdalena Czarnecki Hilma is a bar, restaurant, and tattoo parlor in Stockholm, Sweden, named after Hilma af Klint (1862 – 1944), a Swedish artist and mystic. The restaurant-bar-tattoo has a groovy underground vibe, which has been punk-ishly captured by local designer Magdalena Czarnecki with a hand-painted logo — which translates beautifully into vector (and into neon) — that is accompanied by hand-drawn snippets of Hilma’s writing and complemented with a bold sans serif and elegant serif. The thin-line diagrams are based on Hilma’s abstract paintings. It all has a nice balance of being chaotic yet elegant. See full project Alfajores Odara by Studio