Friday Likes 244

A fairly eclectic mix of clients this week, with work from Monterrey, Chicago, and San Francisco. Alfredo Gonzales by Anagrama Alfredo Gonzales, based in Rotterdam, Netherlands, is a lifestyle brand for men of, all things, socks. Designed by Anagrama — who had been absent from Friday Likes for a while — the identity revolves around a charcoal-like-drawn signature of the name that has a great rhythm, texture, and, perhaps too literally, personality. The old signature logo (shown at the project link) demonstrates that not all signature-based logos are created equal and how good this one is built to be used across materials. The applications themselves are quite spare but the bright color boxes as well as the stark white labels provide a great conduit to showcase the cool signatur