Friday Likes 290
All packaging, all luxury this week, with work from Helsinki, London, and Ho Chi Minh City. Special shoutout this Friday to The Brand Identity, which is a constant source of reference for Friday Likes and in this edition all projects were spotted there first (except for Henua, which I ended up on after clicking through another project). Henua Organics by Werklig Henua Organics is a premium skincare brand based in Finland that contains organic and only active ingredients, including Nordic classics like birch sap. The identity and packaging, designed by Helsinki, Finland-based Werklig, equally evoke a Nordic state of mind with an extra clean, contemporary, and just the right amount of weird approach. The latter is manifested in the wordmark where the “N”, “U”, and