Friday Likes 211

Some earthy and quieter tones this week, with work from Stockholm, Toronto, and Charleston. REF by Kurppa Hosk REF is a line of hair care and styling products from Stockholm, Sweden, that includes shampoos, conditioners, sprays, oils, and more. Their packaging and identity, designed by local firm Kurppa Hosk, is almost annoyingly simple with the most stylized element of the system being the curved typography over the name. While I usually dislike “R”s with such a long leg, this one feels like just the right choice for this minimalist design. Complemented by a thinner monospace font, the logo manages to stand out nicely in this wide range of bottle shapes and sizes that benefit greatly from a wonderful, earthy-pastel-metallic color palette which makes it squeeze through (and abo