Friday Likes 358

A collection of dramatic serifs tie these three projects today — with a special link between two of them — with work from Leeds, Singapore, and Paris. Starrytale by Alejandro Gavancho Starrytale is the new in-house brand of skin care and facial treatment products offered by Little Stardust, a Hong Kong-based online retailer that sells a curated selection of products. The identity and packaging, designed by Lima, Peru- and Leeds, UK-based Alejandro Gavancho, channels the cosmos through a groovy, textural background in a unicorn-esque color palette and a fairy tale-like wordmark that are oddly appealing for this thick-browed man whose skin care routine consists of not doing it. Point being, I’m not anywhere near the audience but for some reason I really like this — perhaps it’s a