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A trio of packaging from around the world in very different styles, with work from Helsinki, Medellín, and Amsterdam. K-Citymarket Pirkkala Private Label by Werklig K-Citymarket Pirkkala is a grocery store in Pirkkala, a municipality of Finland. An interesting thing about the K-Citymarket chain, which counts with 81 locations across the country, is that each store is managed independently by a retailer entrepreneur and the owner can choose to do things differently as was the case with the Pirkkala location that decided to do their own private label brand that, so far, includes coffee, baked goods, juices, and ice cream — they make their own ice cream in-house. The identity for the private label, designed by Helsinki, Finland-based Werklig, is extremely simple but extremely satisfying, putt