Friday Likes 255

A varied collection of clients, vibes, and aesthetics this week, with work from Los Angeles, Dallas, and Toronto. Hatch by Brand Name Studio Hatch is a new restaurant in Los Angeles, CA, specializing in yakitori (the traditional chicken as well as more inventive options like skewered okra) along with a raw bar and plenty of sake. Designed by local firm, Brand Name Studio, the identity revolves around a hatched egg logo anthropomorphised with stick legs. Kind of cute, kind of deranged — a combination of feelings offset by the sophisticated application, from the debossed eggs on the yakitori sticks to the clever crop on the bags. The deadpan wordmark also helps balance out the quirky egg and make a fine pair together, like pointy wooden sticks and tender juicy chicken. See full project