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An eclectic mix this week, with work from London, Helsinki, and Tomsk. Hackney Forest School by Spy Studio Hackney Forest School is not a full-time-enrollment school but an extracurricular initiative that brings children from London (and surroundings) to learn from nature at the Hackney Marshes. The identity, designed by London, UK-based Spy Studio revolves around a quirky, colorful collection of abstract critters, flora, and other nature-y sprinkles, all piled one on top of the other. The irreverence is capped off by a wordmark where the letters seem to have living limbs of their own with some crossbars going their own way. It’s playful, joyful, and manages to capture a great balance of urban-ness and outdoorsy-ness AND speak to both children and adults. When I grow up I want to go
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