Friday Likes 320

A diverse range of serif-based typographic shenanigans this week, with work from Guadalajara, Atlanta, and New York. Albana by Monotypo Albana is a retail store in Guadalajara, Mexico, selling artisan pots and other clay crafts as well as highly Instagrammable plants and other design objects. The identity, designed by local firm Monotypo, features a lovely, high-waisted, flared serif that has an interesting aesthetic that manages to be contemporary but with a bit of Prehispanic flair. The wordmark has a great rhythm with all the “A”s in its name that create very similar counterspaces that are usually a pain to deal with when it’s only one “A”. There is a triple-A monogram that is also quite nice that, to me, reads as pots stacked one inside another. (Whether o