Friday Likes 333

Today we segue from beautiful type on labels to a label with funky type to funky type, period, with work from Brooklyn, Bogotá, and Rio de Janeiro. Maria & Bernardo by Abraham Lule Maria & Bernardo is a vineyard in Querétaro, Mexico, with a 4-bungalow bed and breakfast in the same property that looks divine. Equally divine are the new labels for the wine, designed by Brooklyn, NY-based Abraham Lule, who took elements from Queretaro’s coat of arms, redrew them, and used them as a tone-on-tone background to then layer a slew of beautiful typographic treatments on it. Everything from the curvy MB monogram to the full name on a curve to the “QUERETARO” in the background is lovingly designed and while in principle none of the styles and approaches are visually related