Friday Likes 362

Taking a break from restaurants — and believe me, I had another three I could have lined up today — we get to enjoy some packaging featuring some nice wordmarks throughout, with work from North Charleston, Warsaw, and Mexico City. Hop Atomica by Outline Hop Atomica is a microbrewery and gastropub in Savannah, GA, specializing in craft beer and wood-fired food. The identity, designed by North Charleston, SC-based Outline, builds on the scientifically-leaning name of the business with an aesthetic that “nods to molecules, magnetic fields, orbits and beer hops”, which is a combination of stuff I hadn’t realized I wanted to see in beer can form. The logo, in a thin and high-contrast sans, is nicely unexpected with its small “O”s — properly weighted so that they do