Friday Likes 369

Today we bite off more than we can chew with three can-heavy packaging projects from Montréal, Brooklyn, and Paris. Bièrerie Shelton by K72 Bièrerie Shelton is a craft microbrewery in Saint-Basile-le-Grand, just south of Montréal, Québec, selling its beers across retailers and restaurants in the region. The packaging, designed by Montréal-based K72, features an extra condensed wordmark that spans almost the full height of the can and wraps totally around it, which is already a good place to start and I like that the background and typography can be any combination of solid colors, gradients, and/or photographic textures. What got me, though, was the clever placement of each beer’s information in a thin-stroked box that fits perfectly inside the counterspaces of the “E” an