Friday Likes 371

An eclectic range of packaging this week, spanning minimalism and non-minimalism, with work from São Paulo, London, and Oslo. Nude by Rebu Nude is a new brand of oat milk in Brazil, the first carbon-neutral, 100% vegan alternative milk on the Brazilian market. The identity, designed by São Paulo, Brazil-based Rebu, honors the simplicity of the product and its ingredients with a minimal identity built around a lovely range of light, low-saturated pastel colors that look particularly good in the boxy containers. To add some personality — to match that of the brand’s playful tone of voice — TypeType’s TT Trailers and its quirky ink traps are used throughout the applications in stark black, contrasting strongly with the “nude” colors, creating an interesting combination