Friday Likes 383

There is a lot more to these projects than the high number of boxes displayed in the header image with work from Vilnius, Porto Alegre, and Guadalajara. ZIJI by Andstudio ZIJI — a Chinese word meaning “oneself” — is an online store headquartered in Vilnius, Lithuania, producing and selling customized phone cases. The identity, designed by local firm Andstudio, introduces two great features: The first is the wordmark that takes advantage of the small name to use extra chunky letterforms that, even though fairly minimalist, pack a wallop of personality. The second, and speaking of personality, is a series of rotund characters with big bodies, little heads, and, once more, despite their minimalist thin-line design and lack of facial expression, have charisma to spare. The main col