Brand
2021Friday Likes 396
No significant connecting thread this week other than I-wish-I-had-done-that feels, with work from Helsinki, Melbourne, and Oxfordshire. Ugly by Kuudes Ugly is a family-owned and operated cookie business in Helsinki, Finland, offering soft-baked, American-style cookies and, yes, they are a little odd-looking for some reason. I wouldn’t call them “ugly” because I would easily eat a dozen of them without judgment but they are definitely funky. The identity, designed by local firm Kuudes, takes the cliché of forming a face through letters (which usually involve letters like “o” or “e” that make that job easy) and cleverly arranges “UGLY” to form a face, one that is not traditionally beautiful either as a face or as a logo made to look like