Friday Likes 413
A couple of packaging projects book-end a slick diner identity and interiors, with work from Stockholm, Seattle, and Oslo. Swee by Bedow Swee is a new brand of kombucha produced in Tbilisi, Georgia, a country with a rich wine-making history but one where bacteria-based drinks are still a nascent category. Helping Swee enter the market is the identity by Stockholm, Sweden-based Bedow that makes the all-natural ingredients the hero of the packaging and communications. Using a modular system built around a grid made of 100 units — see video explanation at the project link — each ingredient is represented by the percentage it takes up in each bottle through a unique color and pattern combination. This results in bottles that look like science is happening in them — because, in a way, it is — a