Friday Likes 426

Back to food establishments but with a very wide range of looks this week, with work from Melbourne, Macau, and Buenos Aires. Otherside by Pop & Pac Studio Otherside is a coffee shop and roaster in the south-eastern Melbourne, Australia, suburb of Malvern East. The identity, designed by Melbourne-based Pop & Pac, makes a few evident riffs on the “other side” idea. First with a very clever monogram that manages to be an “O”, an “S”, and a pair of arrows each literally pointing to the other side. The wordmark, typeset in Dinamo’s Favorit, also has a subtle detail with the “S” flipped to look to the other side. Then there are some of the print applications that use a heavy deboss/emboss technique where what’s on the other side can be cle