Friday Likes 435

Some playful typography and illustrations this week, with work from Paris, multiple cities in the U.S., and Macau. Art of Play by Violaine & Jeremy Art of Play is a retailer of playing cards (they design their own), puzzles, games, and toys with a brick and mortar store in San Diego, CA, and a comprehensive online store. Their new identity, designed by Paris, France-based Violaine & Jeremy, brings to life the company’s way of describing itself as a “modern wonder emporium” through a collection of stunning spot illustrations, patterns, monograms, and typographic treatments that permeate all the packaging and applications. Embodying the playfulness of the identity is the primary logo, with the letters arranged in a haphazard yet perfectly controlled composition in a