Friday Likes 443

Burgers, golf, and mezcal sound like a great plan for the weekend but none of that is in your plans, then, like me, you can live vicariously through what we have to show you this week, with work from London, Whangārei, and Guadalajara. Truffle Burger by Land of Plenty Truffle Burger is a small chain of five restaurants in London, UK, that, as its name hints, imbues the luxurious truffle into the frugal burger. The identity, designed by local firm Land of Plenty, takes advantage of this disparity to bring together two contrasting elements of its own: a slender, elegant serif and a bold, burly sans serif. The latter of which, spelling “BURGER”, can change as desired into a “a variety of hand rendered or meaty looking typefaces”, while keeping “TRUFFLE” constant and sophisticated