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An eccentric range of packaging projects this week, with work from Florence, Sydney, and Melbourne. Nazionale by Auge Design Nazionale is a new spirit brand in Italy offering contemporary takes on two classics: amaro and limoncello. The packaging, designed by Florence, Italy-based Auge Design, exudes vintage Italian goodness with its crisp script wordmark that would fit perfectly within the pages of Louise Fili’s Grafica della Strada. That curly “z” is to die for and the whole rhythm, slant, and proportion of the wordmark is perfectly executed. In case you are thinking it, yes, the labels on the bottle and graphics on the boxes are meant to look like humans, specifically foosball humans that, as Auge shares, were “inspired by the uniquely Italian social ritual of foosball in neighbor
