Friday Likes 310

From weird, to minimalist, to classy, we have a little bit of everything this week, with work from Mexico City, Helsinki, and Istanbul. Elixir by Futura Elixir is a soon-to-be coffee shop somewhere unspecified in Saudi Arabia. The identity, designed by Mexico City-based Futura revolves around an alchemy theme but interpreted through Futura’s warped design filter which leads to an eclectic combination of typefaces: what looks like an exaggerated version of Tenez for the logo and an almost cheesy, wedding-invitation-like script for headline typography. The accompanying illustrations share the lightness and thinness of the typefaces but in general none of the elements are really related except that they — as if by alchemy — come together oddly convincingly in the end. And th