Friday Likes 553

A mostly minimalist yet exuberant collection of restaurant identities this week, with work from Stavanger, Hong Kong, and Montréal. Ouch by Studio Oker Ouch is a smash burger joint in Stavanger, Norway, offering a focused range of four burgers to keep things simple and with quality. The identity, designed by local firm Studio Oker, brings the name — because smash often leads to ouch — to life through a series of delightfully malevolent illustrations of people in the process of getting hurt. While getting hurt is no laughing matter, it unfortunately is when slipping on a banana peel, getting hit by a rake you stepped on, or face-planting with little warning and even more so when drawn in a cartoonish style with clouds of pain adding to the humor. On their website, a curated collection of GI