Friday Likes 74

We have another minimalist, reductionist, abstract-ist range of Friday Likes today with work from Saint Petersburg, Helsinki, and Sydney. Deerz by Eskimo Russian, online retailer Deerz specializes in the bad-kitschy-Christmas-sweater genre and all its appropriate stitched motifs with a specific product category for sweaters with reindeer. Although the models alone manage to make this often-laughable clothing choice look cool (and kinda hot), the identity and packaging designed by Saint Petersburg, Russia-based Eskimo make it clear that these sweaters are no laughing matter. Designed around a great, minimal abstraction of a deer using the shape of a stitch, the identity feels contemporary, earthy, and hip while letting the sweaters take all the lavish attention they deserve. See full projec