Fried and Prejudice

After a recent market share decline and a lack of passion from its customer base, KFC is turning up the heat with a pissed-off depiction of Colonel Sanders and a campaign, meant to signal KFC’s “Comeback Era”, that showcases the original obsession for developing the recipe by a hard-nosed version of the Colonel. “The Colonel would not be happy about our market share,” says Catherine Tan-Gillespie, President, KFC U.S. in the press release, adding “We won’t smile until our customers do”.