New Identity and Packaging for KFC by Grand Army

Established in 1952 with its first franchise location in Salt Lake City, UT, Kentucky Fried Chicken (KFC) — headquartered in Louisville, KY — is a fast food restaurant specializing in fried chicken. Buckets of it (since 1957 when the concept was first introduced). Today, KFC has more than 18,000 outlets in 115 countries around the world. Earlier this year, KFC brought back its founder, Colonel Sanders, as the centerpiece of its brand and marketing efforts. After an ad world kerfuffle of some kind, KFC moved its business from FCB to Wieden + Kennedy who instituted Saturday Night Live alum Darrell Hammond to play the part of the Colonel with vintage aplomb. Along with Mr. Sanders, came a graphic throwback to vintage KFC packaging designed by New York, NY-based Grand Army. Launch