Full-can Press

Sprite, a long-time partner of the NBA, is releasing a limited-edition can for 17 of the 30 teams in the league — not sure why it wasn’t all of them — customized with their primary and secondary logos along with some other relevant textures and graphics. Designed by Leeds, UK-based Analogue, the cans are part of a larger system that can seamlessly (and bad-ass-edly) adapt to any other kind of merch. Here are a couple of cans in the wild for the 76ers and the Hawks.