Gimme Five

The 5th Floor is a cycling club that started in 2009 and has grown to a team of 24 riders based in London and New York, competing in races worldwide. 5 Rings Coffee is a new coffee roaster started in 2020 by three Olympic Champions from the Great Britain Cycling Team. Naturally, 5th Floor isn’t too happy about 5 Rings Coffee’s logo. Given the overlap of cycling and location, it’s hard to not consider the newer logo as an encroachment on the older logo’s territory.