Giving Cancer the Finger

Established in 2012, The Why? Foundation (W?F for short) was founded by cancer survivor Allison W. Gryphon, a novelist and filmmaker, with the goal to “help alleviate the fear and empower people to learn more and to fight” through a real and honest way to talking about cancer. It supports people “through their cancer fight on the ground level, day-to-day, hour-to-hour, minute-to-minute.” Allison is also working on the aptly titled documentary, What the F@#- is Cancer? And Why Does Everybody Have It?. A new identity for the foundation, introduced in February, was designed by New York, NY-based Safari Sundays.Safari Sundays came up with a concept entitled ‘the fighter’. The core identity serves as an attention-grabbing, edgy shorthand to the organization&#