H Mark the Spot

In 2024, when it introduced its “0 Series” EV concept models, Honda also introduced a new “H mark” to accompany them but it was unclear at the time how the new and existing “H” marks would co-exist. They won’t. Last week they announced that, starting in 2027, they would be adopting this new logo “as the new symbol representing Honda automobile business”, applied to next-generation EVs, hybrid-electric (HEV) models, as well as other customer touchpoints such as dealership locations, communication initiatives, and automobile motorsports activities.