Dodge Loses its Horns

In November of last year, Fiat — which owns the majority of what was once Chrysler Group LLC, which itself owned Dodge — announced that it would be separating its line-up into two separate brands: One for the popular Dodge Ram trucks and the other for the normal-sized cars. The first brand is now simply known as Ram and has kept the original ram logo, leaving the second brand, Dodge, to look for a logo of its own. Apologies for the pixelation. Random image floating around the web. Looking to portray a more “sporty” personality, Dodge has adopted the two stripes of Chrysler Group’s SRT brand, short for Street and Racing Technology, and a group responsible for the development of sporty cars like the Dodge Viper. The red stripes originally appeared in models like