Harvard University Press Ditches Veritas

Established in 1913, Harvard University Press is a “leading publisher of convergent works in the sciences, humanities, and social sciences” and, as its name implies, it is the imprint of Harvard University. Facing challenges with making the transition to apps, digital reading devices, and web browsers using its previous identity — an honorable and traditional shield — Harvard University Press has introduced a new logo designed by New York, NY-based Chermayeff & Geismar. Partner Sagi Haviv’s solution — six equal crimson rectangles that form an abstract H that can also be seen as books on a shelf, windows, or a modern tablet — is simple enough that it will be effective both in traditional applications, such as book spines and title pages, and als