Follow-up: Identity and Campaign for Hewlett-Packard Enterprise by Siegel + Gale and BBDO

Earlier this year I Noted the new logo for Hewlett-Packard Enterprise, which is the newly formed company that split from HP focusing on corporate hardware and services operations, leaving the consumer computer and printer business to the still-named HP. At the time, the launch was unceremonious and almost abrupt with no proper presence for the new company. Now, Hewlett-Packard Enterprise has its own full-fledged website and has launched a new campaign, created by BBDO, under the tagline of “Accelerating Next” while expanding on its identity, designed by Siegel + Gale. Logo detail. Back in April I expressed my appreciation for the new logo and now seeing it in other applications confirms my initial reaction. A stroked rectangle might not make for much of a logo in most circumsta