New Logo and Identity for Intel

Established in 1968, Intel is a multinational technology company most well-known for its microprocessors and chips that help power personal computers from Apple, Lenovo, HP, Dell, and more. (Something I probably should have known but that I just learned today is that the name is a portmanteau of the words integrated and electronics.) Headquartered in Santa Clara, CA, and with more than 100,000 employees worldwide Intel’s work goes beyond processors for computers and encompasses fields like artificial intelligence, 5G network transformation, analytics, and cloud-to-edge technology. Nonetheless, getting back to the processors, with the launch of their 11th Gen Intel® Core™ processors yesterday, Intel has introduced a new identity. No design credit given. We look different. And that’s o